Sam played Lisburn League football for 5 years at youth level. He started coaching football aged 16 and achieved his IFA Level 2 coaching award at 18 years old.
His time coaching has been split between local work with schools and mini soccer centres while also working abroad for 6 month periods in different Spanish holiday resorts.
From 2017 Sam has established himself as a professional football freestyler. He specialises in running workshops to help children improve their skills, both match-related moves to beat players and also juggling skills more specific to the sport of freestyle itself.